Laundry Chair on Kickstarter: Simone Giertz Finally Solves the Half-Dirty Clothes Problem
- Sarah H.
- 4 hours ago
- 6 min read
The laundry chair on Kickstarter is one of those rare Kickstarter finds that makes you stop scrolling. Not because it is high-tech. Because it is so obviously right. Designed by Simone Giertz (pronounced "yetch"), founder of Yetch Studio and one of YouTube's most beloved inventor-creators, the Laundry Chair is a solid hardwood accent chair with a built-in rotating rail for the clothes that are not dirty enough to wash but not clean enough to put away.
It started as a YouTube video in 2024. The internet lost its mind. Fast Company called it "ingenious." Core77 praised it for designing around real life. Apartment Therapy and House Beautiful covered it. A year of refinement later, it landed on Kickstarter — and raised $842,740 from 877 backers against a $50,000 goal in weeks, with 23 days still to go.
This is early access to a product that should have existed twenty years ago.
Laundry Chair Campaign Status
Detail | Info |
Platform | Kickstarter |
Goal | $50,000 |
Amount Pledged | $842,740 |
Backers | 877 |
Time Remaining | 23 days |
Estimated Delivery | November 2026 |
Designer | Simone Giertz / Yetch Studio |
Creator Status | Repeat Kickstarter creator |
Quick Verdict
Who Is It For?
Anyone who has a chair in their bedroom that has not been sat on in months. The Laundry Chair is for people who want a real laundry storage chair solution — one that fits into a real bedroom, looks good, and works with actual human behavior instead of against it.
Who Is It NOT For?
Buyers looking for a standard accent chair at standard accent chair pricing. At $959–$999 on Kickstarter, this is a premium design object with a specific function.
Main Strengths
Solves the half-dirty clothes problem with elegant, obvious simplicity
Rotating ball-bearing Lazy Susan rail — clothes hang around the chair, not on top of it
Solid hardwood frame and 100% cotton corduroy — furniture quality, not gadget quality
Designed by Simone Giertz, repeat Kickstarter creator with two delivered products
Viral origin story: YouTube → media coverage → one year of real refinement
Second color option unlocked at $400K — backers vote after campaign closes
Main Limitations
Premium price point for a niche furniture category
November 2026 delivery — significant lead time
Early Bird tiers sold out — current pricing starts at $959
Is the Laundry Chair Worth Backing?
If your bedroom chair is currently a clothes rack, back this. It is a genuinely clever laundry chair solution at a fair Kickstarter price, from a creator who has delivered before.
What Is the Laundry Chair?
The Laundry Chair is a solid hardwood accent chair with a circular clothing rail mounted on a smooth ball-bearing Lazy Susan. The rail rotates around the back of the chair so worn clothes hang around it — organized, aired out, and off the seat. The chair stays a chair. The clothes get a proper place to live.
Giertz built the first version for a YouTube video. It worked so well she immediately decided to turn it into a real product. What followed was a year of refinement: lighter without losing stability, redesigned for flat-pack shipping, improved rail geometry, reinforced upholstery. The Laundry Chair that hit Kickstarter is not a prototype. It is a finished product backed by a creator who has already shipped twice before — the Coat Hinger and the Every Day Goal Calendar, both successfully funded on Kickstarter.
What Problem Does the Laundry Chair Solve?
Every home has the chair. You know the one.
Clothes that have been worn once — a pair of jeans, a sweater, a jacket — are not dirty enough to wash and not fresh enough to fold back into a drawer. There is no designated place for them. So they end up on the floor, on a hook, or draped across a chair that becomes permanently unusable.
This is not a laziness problem. It is a design gap. No piece of furniture has ever been built for this specific in-between state.
The clothes chair alternative has always been improvised. The Laundry Chair makes it intentional.
There is also a fabric care argument. Washing clothes after every single wear degrades them faster. Hanging them to air out — letting moisture evaporate, smells fade, wrinkles relax — is actually better for the garment. The Laundry Chair makes the better behavior the easier behavior.
Key Features of the Laundry Chair
Rotating Rail on a Ball-Bearing Lazy Susan
The circular rail mounts on a smooth Lazy Susan mechanism and rotates around the back of the chair. Clothes hang individually — visible, accessible, and aired out. No stacking. No digging. No seat covered in fabric.
Solid Hardwood and Corduroy Construction
The frame is solid stained hardwood. The upholstery is premium 100% cotton corduroy with reinforced seams and a concealed cushion zipper. This is a laundry chair furniture piece built for daily living — not a display item that looks good for six months and falls apart.
Flat-Pack Design
After a year of refinement, the chair ships flat-packed without compromising structural integrity or finish. Designed with manufacturing and logistics in mind from the start.
Laundry Chair Price on Kickstarter
Tier | Price | Retail MSRP | Status |
Super Early Bird | $879 | $1,100 | Sold out |
Early Bird | $899 | $1,100 | Sold out |
Somewhat Early Bird | $959 | $1,100 | 100 units only |
Signed Edition | $990 | $1,100 | Includes handwritten postcard from Simone Giertz |
Kickstarter Special | $999 | $1,100 | Limited time |
The best tiers are gone. The Somewhat Early Bird at $959 is the next best entry point — and with only 100 units available, it will not last.
Cost consideration: At $959–$999, this is priced as premium furniture with a design concept attached. The MSRP is $1,100, so Kickstarter pricing is a real saving on a product that will cost more at retail — if it reaches retail at all. Factor in shipping for your region.
Risks and Considerations
Simone Giertz is a repeat Kickstarter creator with two previously fulfilled campaigns. That track record meaningfully reduces the risk profile compared to a first-time furniture launch.
The production timeline is transparent and detailed: factory samples evaluated in March, full production June–July, quality control in August, international freight September–October, fulfillment in November. Furniture manufacturing carries real logistics risk — material sourcing, tooling, shipping — and the campaign acknowledges this directly.
The main risk is lead time. November 2026 is the target. Any delay in a furniture supply chain pushes this into holiday season territory.
Should You Back The Laundry Chair Kickstarter Campaign?
The Laundry Chair is the kind of Kickstarter project that reminds you what crowdfunding is actually for — funding products that should exist but do not yet. Simone Giertz identified a universal, ignored problem, designed an elegant solution, tested it publicly, spent a year refining it, and brought it to backers before retail.
At $959 on Kickstarter versus $1,100 at retail, you are getting early access, a lower price, and the satisfaction of backing something genuinely worth making.
The only question is whether you have a chair full of clothes right now. If you do, this is your solution.
FAQ about the Laundry Chair on Kickstarter
What is the laundry chair?
The Laundry Chair is a solid hardwood accent chair with a built-in rotating rail designed to hold half-dirty clothes — garments worn once that do not need washing yet. The rail mounts on a ball-bearing Lazy Susan and rotates around the back of the chair, keeping clothes off the seat and organized.
Who is Simone Giertz?
Simone Giertz (pronounced "yetch") is a Swedish inventor, YouTube creator, and founder of Yetch Studio. She is known for building functional, humor-driven products that rethink everyday objects. She has previously delivered two Kickstarter products: the Coat Hinger and the Every Day Goal Calendar.
What is the laundry chair price on Kickstarter?
Current tiers range from $959 to $999, against a planned retail price of $1,100. The $879 and $899 early bird tiers are sold out.
Is the laundry chair a real solution for half-dirty clothes?
Yes. It gives worn clothes a designated place to hang and air out between uses — solving the problem that normally ends with a pile on the floor or an unusable bedroom chair.
When does the laundry chair ship?
Delivery is estimated for November 2026, following production in June–July, quality control in August, and international freight in September–October.
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